Revenue operations & lifecycle systems · Fractional CMO
I run marketing as your senior leader and build the systems underneath it. Demand on one side, revenue operations on the other, for companies that need both and can't hire two people.
Ten years across sales, product, and operations. I sold leads before I built the systems that follow up on them.
Bring qualified demand in, then convert it. I run both halves, or whichever one is broken.
Getting qualified people to raise their hand.
Technical fixes, site architecture, and content aimed at the searches that carry buying intent.
Audits, IA, content strategy, local search
Builds, migrations, landing pages, and the conversion layer sitting on top of them.
Framework migrations, IA rebuilds, CTA strategy
Channel strategy and budget managed against pipeline, with a specialist buyer brought in when one channel needs real depth.
Budget modeling, vendor oversight, attribution
Making sure the demand you paid for turns into revenue.
Email and SMS that fire off your pipeline stages, documented so your team can run them without me.
Salesforce, Constant Contact, SMS Magic, Twilio
Conversational SMS, chat, and voice for the leads your team stopped calling, split by why each one went cold.
Vendor selection, segmentation, sales handoff
The layer that has to work before automation can run at all: trigger architecture, field mapping, and numbers you can trust.
CRM architecture, data integrity, funnel analytics
Hire me to run the function, or bring me in to fix one thing. Both use the same list above.
The marketing department you can't afford to hire.
You need a marketing leader, not another contractor. I set the strategy, own the number, manage the budget and the vendors, and report to your leadership the way a full-time CMO would. The difference is that I build what I plan instead of handing it to an agency.
You already know what's broken and you want it fixed.
Pick anything from the list above. I scope it, build it, document it, and hand it to your team. Most clients start here and some stay here.
Either way, it runs in the same order. You can stop after any step.
I go through your funnel, stack, and data, then hand you a prioritized plan with what to fix, in what order, and what it takes. You keep it whether or not we go further.
One system, scoped up front. Shipped, tested, and documented before I call it done.
I either stay on as your marketing lead and keep building against the plan, or I document the system and leave your team running it.
One engagement, in detail. Client results stay private, but I'll walk you through the numbers on a call.
A three-brand healthcare group with a high-volume admissions funnel.
No marketing ops function, no automation, no documentation. Follow-up depended on whichever rep remembered.
A stage-triggered email and SMS architecture across three brands: 60 templates running from first verification through closed, with consent gating, suppression rules, and brand routing handled before anything sends.
Salesforce as the trigger layer, Constant Contact for email, SMS Magic for text, and a reporting layer I built on top of pipeline movement data.
How a message gets sent
Every send clears four gates first: consent, suppression, duplication, and stage mapping. The gating is the part most programs skip, and it's the reason this one can run unattended across three brands without a person approving each batch.
Swipe the diagram sideways
The program is measured, not assumed. I built the reporting alongside it, so every claim about what it moved can be traced to pipeline data rather than send volume. Those numbers belong to the client, so they stay off this page. Ask and I'll walk you through them.
Side projects, all mine, all running in production. The reason I can scope engineering work honestly is that I ship it.
A Next.js site for an esports organization with player profiles, performance charts and leaderboards, fed by a Python scraper and a direct integration with the game server's API. Match data lands, gets normalized, and renders without anyone touching a spreadsheet.
Next.js · Python · REST integration · Vercel
Live match stats, an awards and leaderboard bot, and a map voting system that runs native polls, detects the result, and applies it to the server automatically. Deployed as always-on services with their own auth handling and failure recovery.
Node · Discord API · Railway · webhooks
A custom storefront for an apparel brand, built on a headless commerce backend so the content layer and the catalog can move independently. Client work, shipped and live.
Next.js · headless Shopify · Vercel
My first years were spent selling pay-per-lead and pay-per-call advertising. I learned what a good lead looks like to the person who has to call it, and that never left.
From there I moved into product, where I ran a five-site portfolio like a small business, with my own roadmap, my own budget, and a developer, designer, SEO specialist, and content editor working to it. Then growth, where I built AI outreach across five brands. Most of my work since has been in healthcare, where leads are expensive and slow follow-up costs real money.
I'm Tyler Fadrigon. I work with companies directly, not through an agency.
I report what the data supports, and I'll tell you when a result is directional instead of proof.
What people ask before the first call.
A fractional CMO runs the marketing function part time. I set the strategy, own the number, manage the budget and the vendors, and report to your leadership the way a full-time CMO would. The difference with me is that I build the systems too, so the plan and the execution come from one person instead of a strategist and an agency who have never met.
A full-time marketing leader plus a marketing ops hire runs well into the mid six figures with benefits. A fractional engagement is a monthly retainer for one or two days a week, and you can stop it at the end of any month. Companies between roughly $5M and $50M in revenue usually land here because they need senior judgment but not a full department.
No. Most engagements start as one project with a fixed scope and a fixed price: a lifecycle program shipped end to end, a funnel diagnostic with a prioritized plan, an SEO and site rebuild, or a vendor search you do not have time to run. Some clients stay there and never move to a retainer.
Marketing brings people in. Marketing operations is the machinery that decides whether those people convert: CRM architecture, trigger logic, field mapping, lifecycle email and SMS, lead routing, and the reporting that tells you what actually moved pipeline. Most companies that think they have a lead problem have an operations problem.
Salesforce, Constant Contact, SMS Magic, Twilio, HubSpot, GA4, Tableau and Power BI, plus SQL and Python for the data work. For conversational AI I handle vendor selection, segmentation, and the handoff into the sales team rather than tying you to one platform.
Most of my work has been in healthcare and multi-location service businesses, where a single lead costs real money and slow follow-up is expensive. The systems transfer to any business with a considered purchase, a sales team, and a CRM worth trusting.
Tell me what's broken. A few details help me come prepared, and I reply within one business day.
Prefer email? tyler@tylerfadrigon.com